At Storm before the Calm, we specialise in helping startups, scale-ups and small businesses develop and activate clear, effective strategies. We believe that a well-crafted strategy is the key to gaining a competitive edge and achieving long-term success.

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Vanessa Murphy, the founder of Storm before the Calm, brings over two decades of leadership and strategic expertise. Her career began as an Officer in the Royal Navy, where she honed her leadership skills and strategic thinking.  Working in the private sector, Vanessa's time at Toyota, a global leader in business change and strategy, further refined her abilities in strategic planning and execution.

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More recently, Vanessa served as the Chief People and Strategy Delivery Officer at RayGen, a renewable energy startup. There, she implemented a comprehensive strategy framework that kept the company's goals fresh and relevant. Vanessa's passion for strategy and her focus on positive employee experiences make her a trusted advisor for organisations aiming to achieve their strategic goals.

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Our Focus

We are dedicated to working with startups and small businesses that understand the importance of a strong strategy. Our clients know that their strategic edge is what sets them apart in a competitive market. We help them harness this edge through innovative thinking, detailed planning, and effective execution.

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Our Approach

At Storm before the Calm, we take a human-centered, yet pragmatic and practical approach to strategy creation. Drawing on extensive experience in senior HR leadership roles, we understand the importance of balancing human elements with practical business needs. We believe that considering employees, stakeholders, suppliers, and investors is essential to achieving business goals. This approach is not an anathema to profit and success; rather, it is the only way to ensure sustainable growth and a thriving business.

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People and Culture Expertise

Storm before the Calm has significant expertise in People and Culture, including employee experience and engagement. We understand that a positive workplace culture is crucial for strategic success. Our services include leadership coaching to ensure all members of the management team are aligned with the approach and ready to execute the strategy effectively.

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Our Network

We offer access to a network of experienced consultants who can assist with both strategy design and activation. This network allows us to provide comprehensive support tailored to your specific needs, ensuring that your strategy is not only well-designed but also effectively implemented.

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Why Choose Us?

• Expertise: With extensive experience in strategic planning and execution, we bring a wealth of knowledge to every project.

• Human-Centered and Practical: Our approach ensures that all stakeholders are considered, leading to more effective and sustainable strategies.

• Comprehensive Support: From initial strategy design to full-scale activation, we provide the support you need at every stage.

• Proven Track Record: Our founder's successful career and our network of consultants have a proven track record of driving strategic change and achieving business goals.

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Get in Touch

Ready to transform your business with an effective strategy? Contact us today to schedule a consultation and start your journey towards success.