Strategy Design and Activation Consulting

Our Approach to Strategy
We believe that to reach the calm of a great strategy, there must first be a storm. Just like a ship at sea, navigating change is challenging. It requires a clear direction, strong leadership, and an inspiring vision. Setting and activating a strategy takes vision, courage, and an openness to change. It calls for leaders who can communicate effectively, listen intently, and embrace feedback. Yet, knowing where to begin and how to move forward can be daunting.
That’s where Storm Before the Calm comes in. The "storm" in our name isn't about chaos; it's about the necessary disruption of conventional thinking. It's about stirring the pot, challenging assumptions, and venturing beyond the well-trodden paths of strategic planning. Only then can we find the "calm" of a truly effective strategy – one that's deeply rooted in the nuanced reality of human experience.
At Storm before the Calm, we take a human-centered, yet pragmatic and practical approach to strategy creation. Drawing on extensive experience in senior HR leadership roles, we understand the importance of balancing human elements with practical business needs. We believe that considering employees, stakeholders, suppliers, and investors is essential to achieving business goals. This approach is not an anathema to profit and success; rather, it is the only way to ensure sustainable growth and a thriving business.
Our Focus
We are dedicated to working with startups and small businesses that understand the importance of a strong strategy. Our clients know that their strategic edge is what sets them apart in a competitive market. We help them harness this edge through innovative thinking, detailed planning, and effective execution.
Vanessa Murphy is a seasoned leader with over 20 years of experience in HR, strategic planning and execution. Her career began as an Officer in the Royal Navy, where she honed her leadership skills and strategic thinking. Vanessa's journey continued into the private section with roles at Toyota, a global leader in business change, where she further developed her expertise in driving strategic initiatives. For more information on Vanessa use this LINK
Curious to learn more about strategy creation? Need a senior HR brain? Contact us today to schedule a consultation and start your journey towards success.